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"HURRY UP"👉How to get a buy-one-get-one deal on Smashburger’s new chicken sandwich
A new challenger has entered the chicken sandwich arena.
It’s Smashburger, a fast casual chain know for its hand-packed Angus beef burgers.
This Sunday, Jan. 12, it will be promoting a new sandwich called the Crispy Chicken Smash with a buy-one-get-one-free deal at participating locations.
A news release describes the sandwich as featuring a cracker-crusted chicken breast that’s 70 percent larger chicken breast than its other chicken sandwiches. It is served with lettuce, tomato, onion and mayonnaise but can be customized with bacon, cheese, and other toppings.
Smashburger’s menu also includes several sides, including fries and tater tots that can be ordered tossed in rosemary, garlic and olive oil; sweet potato fries; and crispy brussels sprouts.
Founded in Denver in 2007, Smashburger has a dozen locations throughout Southern California. The chain is owned by Jollibee, a fast food giant in the Philippines that recently set up North American headquarters in West Covina.
Information: smashburger.com
Correction: An earlier version of this story described a different buy-one-get-one-free deal due to information provided by Smashburger.
👉Tips for Crushing Every Sale From Now On
Passion is the key to becoming a great salesperson: If you’re passionate about helping clients rather than selling to them, you’ll have no trouble conveying that confident message every time you pitch.
This passion will be essential for future sales. In 2020, researches expect that Generation Z will hold 40% of consumer buying power. This digitally native generation is known for being pragmatic, which means that salespeople will need to appeal on an emotional and logistical level.
So what are the hurdles to successful sales? In a recent Richardson survey, 22% of sales professionals said disrupting a client’s status quo was their greatest challenge. This means that instead of just selling, salespeople need to help clients make educated purchasing decisions by making a case for change.
As markets and consumer demands evolve, it can be difficult to compete for prospects’ attention and break through the concerns of risk-sensitive customers. Too much market noise can limit the effectiveness of your pitch, and reduced budgets leave prospects less inclined to explore products and services.
These challenges can seem overwhelming, but with preparation, consideration, and proper pitch execution, you’ll be ready to make sales. Use these five tips to get it right from the start:
1. Fall in love with your product.
You can’t be passionate about your product or its ability to help a customer if you don’t actually love it. Learn everything about the product you sell, from its technical specs to the emotional testimonials of previous customers. Afterward, use it yourself. Your praise of the product will be more believable if it stems from personal experience. Say you sell specialty soap. If you can’t explain to a customer how this soap fits into your daily routine or tell them how the soap has improved your experiences, then they won’t believe that its worth purchasing.
2. Care about your prospects, too.
Clients won’t buy if you aren’t listening to them. Bad customer experiences are a costly mistake: U.S. businesses lose about $41 million each year. No matter how much you love your product, your prospects won’t feel the same if you’re not thoughtful and credible. Ask questions to understand your prospect’s specific needs, then focus on how your product can address those concerns. Draft an FAQ page or a guidebook so that your clients have tangible answers. Your expertise holds more weight when clients know that you understand exactly what they’re looking for.
3. Don’t ever make excuses.
Once you know your product and how it can serve your prospects, make it an internal rule that no excuse is excusable. Did you bomb the sales meeting despite your passion? Too bad. Don’t excuse it; understand what went wrong and do better next time. Eliminate excuses from your vocabulary, and before long, you’ll learn not to accept no as an answer. Always ask yourself, “If I’m responsible for this, then what do I need to do differently?”
4. Compete on anything except for price.
If you’re the cheapest in your industry, that’s great, but don’t make price the center of your pitch. Gone are the days when that was a good selling point. Today, consumers will pay more for products if the company provides great customer service. Focus instead on the quality of the product and the customer experience. Sales is a people business, so compete by building connections instead of undercutting the competition. If someone asks you about a competitor, say the nicest things you can. Then, if they ask the competitor and he or she badmouths you, the customer will know who they want to do business with.
5. Always pick up the phone.
Even the most seasoned sales professionals have hang-ups, and cold calling is one of them. According to research by ValueSelling Associates Inc., up to 48% of B2B salespeople said they avoid picking up the phone. Without cold calls, most salespeople have trouble meeting their quotas. You may prefer emails and texts, but by avoiding the phone, you’re neglecting one of the most important ways to connect with your prospects and customers. Do you have leads on the brink of conversion? Try giving them a call (assuming you have their number). You might be surprised how they respond to a human voice.
As a salesperson, you have to care about what you’re selling and the people you’re selling it to. After all, just closing sales doesn’t make you a great salesperson, but being a source of value to every client in your roster does.
If you’re interested in learning more about how to succeed in a modern world, take this quiz to learn more about your purpose in life and the factors that drive and motivate you.
👉 Nutrition Tips for Reducing Your Carbon Footprint
Many people feel an urgent need to reduce their impact on the earth because of the catastrophic effects of climate change and resource extraction.
One strategy is to lower your carbon footprint, which is a measure of your total greenhouse gas emissions not just from driving vehicles or using electricity but also lifestyle choices, such as the clothes you wear and food you eat.
Although there are many ways to minimize your carbon footprint, making dietary changes is a good place to start.
In fact, some research shows that shifting the Western diet to more sustainable eating patterns could slash greenhouse gas emissions by 70% and water use by 50% (1).
Here are 9 simple ways to minimize your carbon footprint through dietary and lifestyle choices.
Food waste is a major contributor to greenhouse gas emissions. That’s because food that’s thrown away decomposes in landfills and emits methane, a particularly potent greenhouse gas (2, 3, 4).
Over a 100-year period, methane is estimated to have 34 times the impact as carbon dioxide on global warming (5, 6).
It’s currently estimated that each person on the planet wastes a staggering 428–858 pounds (194–389 kg) of food per year, on average (7).
Reducing food waste is one of the easiest ways to decrease your carbon footprint. Planning meals ahead of time, saving leftovers, and buying only what you need go a long way towards saving food.
Using less plastic is an important part of transitioning to an environmentally friendly lifestyle.
Plastic wrapping, plastic bags, and plastic storage containers are commonly used by consumers and the food industry alike to pack, ship, store, and transport food.
Yet, single-use plastic is a major contributor to greenhouse gas emissions (8, 9).
Here are some tips to use less plastic:
Research shows that reducing your meat intake is one of the best ways to lower your carbon footprint (1, 10).
In a study in 16,800 Americans, diets that released the most greenhouse gasses were highest in meat from beef, veal, pork, and other ruminants. Meanwhile, the diets lowest in greenhouse gas emissions were also lowest in meat (10).
Studies from around the world support these findings (11, 12, 13).
This is because the emissions from livestock production — especially beef and dairy cattle — represent 14.5% of the globe’s human-induced greenhouse gas emissions (14).
You can try limiting your meat dishes to one meal per day, going meat-free one day per week, or testing out vegetarian or vegan lifestyles.
Eating more plant-based protein can dramatically cut your greenhouse gas emissions.
In one study, people with the lowest greenhouse gas emissions had the highest intake of plant-based proteins, including legumes, nuts, and seeds — and the lowest intake of animal proteins (10).
Still, you don’t need to cut animal protein from your diet completely.
One study in 55,504 people found that people who ate medium amounts of meat per day — 1.8–3.5 ounces (50–100 grams) — had a significantly lower carbon footprint than those who ate more than 3.5 ounces (100 grams) per day (15).
For reference, a serving of meat is around 3 ounces (85 grams). If you regularly eat more than that each day, try swapping in more plant-based proteins, such as beans, tofu, nuts, and seeds.
Cutting back on dairy products, including milk and cheese, is another way to reduce your carbon footprint.
One study in 2,101 Dutch adults revealed that dairy products were the second largest contributor to individual greenhouse gas emissions — behind only meat (16).
Other studies likewise conclude that dairy production is a major contributor to climate change. Dairy cattle and their manure emit greenhouse gasses like methane, carbon dioxide, nitric oxide, and ammonia (1, 10, 17, 18, 19).
In fact, because cheese takes so much milk to produce, it’s associated with greater greenhouse gas emissions than animal products like pork, eggs, and chicken (20).
To get started, try eating less cheese and replacing dairy milk with plant-based alternatives like almond or soy milk.
Eating more fiber-rich foods not only improves your health but may also reduce your carbon footprint.
A study in 16,800 Americans found that the diets lowest in greenhouse gas emissions were high in fiber-rich plant foods and low in saturated fats and sodium (10).
These foods may help keep you full, naturally limiting your intake of items with a heavy carbon load.
Plus, adding more fiber to your diet may improve your digestive health, help balance your gut bacteria, promote weight loss, and protect against illnesses like heart disease, colorectal cancer, and diabetes (21, 22, 23, 24, 25).
Growing your own produce in a community garden or your backyard is associated with numerous benefits, including reduced stress, better diet quality, and improved emotional wellbeing (26).
Cultivating a plot of land, no matter the size, can reduce your carbon footprint as well.
That’s because growing fruits and vegetables reduces your use of plastic packaging and your dependency on produce transported long distances (27).
Practicing organic farming methods, recycling rainwater, and composting may further reduce your environmental impact (28, 29, 30).
Eating more calories than your body needs may promote weight gain and related illnesses. What’s more, it’s linked to higher greenhouse gas emissions (31).
A study in 3,818 Dutch3,818 Dutch people demonstrated that those with higher greenhouse gas emissions consumed more calories from food and beverages than those who had low greenhouse-gas-emitting diets (32).
Likewise, a study in 16,800 Americans noted that those with the highest greenhouse gas emissions consumed 2.5 times more calories than people with the lowest emissions (10).
Keep in mind that this only applies to people who are overeating, not to those who are eating enough calories to maintain a healthy body weight.
Your calorie needs depend on your height, age, and activity level. If you’re unsure whether you’re consuming too many calories, consult a dietitian or healthcare professional.
Some options to reduce your calorie intake include cutting out nutrient-poor, calorie-rich foods like candy, soda, fast food, and baked goods.
Supporting local farmers is a great way to reduce your carbon footprint. Buying locally lowers your dependence on food transported vast distances and may increase your intake of fresh fruits and vegetables, helping offset your carbon emissions.
Eating seasonal foods and supporting organic growers are additional ways to minimize your footprint. That’s because food produced out of season is typically imported or takes more energy to grow due to the need for heated greenhouses (33).
Furthermore, switching to local, sustainably produced animal products like eggs, poultry, and dairy can slash your carbon footprint.
You may likewise gain a greater appreciation for the unique foods native to your region.
Revolutionizing your diet is an excellent way to reduce your carbon footprint that can boost your health as well.
By making simple changes like eating fewer animal products, using less plastic, eating more fresh produce, and decreasing your food waste, you can cut your personal greenhouse gas emissions significantly.
Keep in mind that efforts that seem small can make a big difference. You can even bring your neighbors and friends along for the ride.
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