Gynecologists Are the New ‘It Girls’ of Instagram
It’s safe to say we’re sick of sifting through post after post advertising the too-good-to-be-true benefits of products like flat tummy tea, trendy hair vitamins and dietary supplements. The last year saw a spike in celebrities and wellness influencers pushing holistic health products, like Gwyneth Paltrow’s recent rebrand of her lifestyle site, Goop, that sells all sorts of bizarre and trendy crap like five-day fasting kits, a headphone set that claims to use “transcranial electrical stimulation” to speed up athletic training and, of course, a $22 bottle of salt. Luckily, there’s no need to compromise your health for guilty-pleasure relatable content about wellness with the help of a group of influencers who are experts on both.
You may only see them in person for an annual birth control refill or pap smear, but OBGYNs are precisely the kind of Instagram influencer you’ll likely be seeing on your feed this year. The Instagram OBGYN community is niche but heavily engaged, with accounts interacting as colleagues as well as influencers. Their expertise is transparent and their content is backed by years of medical school, but their online personas are relatable and inviting in the way only a social media native — with an understanding of top-notch bedside manner — can accomplish.
Since her Instagram (@nataliecrawfordmd) debut in 2016, Dr. Natalie Crawford has launched an entire brand spanning her As a Woman podcast, newly-released MasterClass and role as a co-founder of the Pinnacle conference for women in medicine (just to name a few).
Each of Crawford’s Instagram posts is expertly curated, aesthetically gorgeous and reflect the perfect middle-ground of professional and personal. In between pictures of networking events paired with the perfect empowering caption and posts discussing gynecological concerns in her long coat, you see Crawford’s own family as she opens up about her own journey with infertility. Crawford is a physician, but online, followers know her as a friend.
Crawford’s goal isn’t to criticize wellness influencers using their marketability to make a living, but to educate women on how to safely interact with these trends to supplement, not replace, their medical care.
“We want to empower women to stand up for themselves and to understand what’s all out there. The narrative is so mixed because so many wellness influencers benefit financially from recommending things,” Crawford tells SheKnows. “For example, they might tell you that birth control pills are bad and you need to buy a supplement that is a birth control pill cleanse, and that person directly benefits from it. Those platforms gain a lot of traction because they tell people what they want to hear.”
Users turn to influencers because of their relatable appeal. They make us feel heard, leaving us especially vulnerable when they promote products that claim to help with intimate health concerns like breast cancer, infertility and sexual performance. Talking to a physician about these issues is the obvious course of action, but the analytical and sterile environment of a doctor’s office can make a patient feel vulnerable and timid. By using Instagram to connect with patients, OBGYNs are restoring the personal, physician-patient relationship that was cherished by our grandparents and fostering the trust and connection that users seek from a traditional influencer.
Beloved on the internet as Mama Doctor Jones, Dr. Danielle Jones has amassed a following of over 250k Youtube subscribers and nearly 80k Instagram (@mamadoctorjones) followers by creating a space where women feel seen and the information feels compassionate and personal.
“It’s as if your friend also happens to be an OBGYN,” says Jones of her brand philosophy. “I look at this as not the new age of medicine, but helping to take us back to when you knew your doctor. You knew his house, you knew his kids, and that helped you trust that he was really doing the best he could for you.”
Jones feels the effects of her social media presence at her in-person practice, with new patients seeking out her care after interacting with her content and old patients accessing baseline information to assert their specific concerns at their appointment. By reaching patients before they walk into their appointment, OBGYNs are able to make better use of their time together by starting the long and sometimes tedious process of debunking misinformation (something we often run into on social media) and developing the necessary trust to practice in such an intimate field.
However, not all OBGYNs are off-limits to advertisers and it’s not uncommon to see physicians using their social media accounts to promote branded content. Popular menstrual product brands know the audience OBGYNs pull (and how engaged they are) and they know to follow the promise of a lucrative campaign. But our doctors say that you won’t be seeing your gyno promote products that they wouldn’t already be suggesting to their patients.
Dr. Jessica Geida, a gynecology resident working her Internet magic at @smilesandscrubs on Instagram, contrasts the relationship of physician influencers with brands to outdated marketing practices that were once common in the pharmaceutical business.
View this post on Instagram
I caved. I turned bright red as I asked my attending to scan my ovaries for follicles on Friday. But she understood, because watching others #ttc with no info on your own body is stressful as anything … I have plenty, thank goodness. Now for a little education. Pregnancy and childbirth, while considered natural for some, are incredibly difficult for others. As young (or older!) females going after advanced degrees and boss babe positions, we need to consider the tradeoff of our prime reproductive years. And to make an informed decision, we need all the information. Infertility is defined as failure to achieve pregnancy within 12 months of unprotected intercourse or donor insemination in women <35yo 6="" if="" months="" or="" within="">35yo. Infertility affects 15% of couples. An evaluation is recommended by for those meeting definition of infertility. Women >40 should seek eval sooner. Basic q’s like your menstrual history, pregnancy hx, past surgeries, any infections, and medical issues will be discussed. Afterwards labs and images will be checked to try and find a cause. We evaluate if you’re ovulating, if your tubes are open, if you uterine cavity is normal, and if you partners semen meets certain criteria. A GYN can order a semen analysis for a partner, and so can a urologist. 30% of infertile couples will fall into the unexplained category. Most options for fertility treatment are available to most women and while IVF is most well known it’s often not first line. Oh and 2 thoughts on my first TVUS- The gel is TRULY cold & the pressure of the probe is real. Infertility warriors, YOU are amazing. || #ChooseYou #Themoreyouknow π©Ί Source: @acog_org CO number 781. Infertility work up for the women’s health specialist
A post shared by Jessica Ashley Geida, DO (@smilesandscrubs) on Jan 13, 2020 at 12:08pm PST
“I think, if we look back at how like Big Pharma and physicians used to be: Drug reps would come to offices and they would give physicians like crazy vacations or gift cards. Now, if a drug rep wants to come in and bring lunch, it’s for the whole office. The doctor is not getting special treatment. That’s honestly kind of how I feel about the relationships between brands and influencers,” Geida tells SheKnows. “I think that when you’re putting your name out there with a brand, you have to be really careful and make sure that you definitely support that and as a doctor, the first rule of thumb is to do no harm.”
The Association for Healthcare Social Media (AHSM) was founded by physician influencer, Dr. Austin Chiang, to provide resources for healthcare professionals to navigate the influencer marketing world tactfully without compromising their role as a physician. OBGYN influencers Dr. Natalie Crawford and Dr. Danielle Jones currently sit on the Board of Directors. AHSM doesn’t promote or ban social media marketing, but are intent on guiding healthcare influencers as they use their platform as a public health tool.
For Dr. Charis Chambers, better known as @thePeriodDoctor, what started as a fellowship for pediatric and adolescent gynecology has turned into her mission to educate young patients before they enter her practice for the first time.
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The menstrual cycle is the process by which the female body prepares for pregnancy. Since the average age of the first period is around 12.5 years, the association of periods with pregnancy can be (appropriately) alarming for most teens. The changes that occur during the menstrual cycle are due to hormones released from the brain and ovaries that tell the uterus when to grow the uterine lining and then when to shed it. The first day of the menstrual cycle is when the shedding occurs and when true period flow begins. The period flow of a normal menstrual cycle should not last longer than 7 days in adolescents. Once the shedding has finished, the hormone estrogen begins to increase which thickens the uterine lining. Around cycle day 14, the ovary releases an egg (ovulation), to see if it will get fertilized by a sperm to produce a pregnancy. Once ovulation has occurred, the predominant hormone changes to progesterone which stabilizes and increases blood flow to the uterine lining. If pregnancy doesn’t occur, the progesterone level decreases and the lining sheds, starting the cycle over. Because birth control pills contain mostly progesterone, they often lighten periods by limiting the growth of the uterine lining. Progesterone IUDs keep the lining thin as well, which lightens or eliminates periods during use. This is the same for Depo Provera. This is why hormonal medication can be therapeutic for period issues and concerns. #changethecycle #reproductivehealth #periodeducation #periodpositive #gynecology #teenhealth #healthadvocate
A post shared by DR. CHARIS | GYN | ADVOCATE (@theperioddoctor) on Jan 23, 2020 at 4:08pm PST
“At the start of my fellowship, I was really shocked by the number of conversations that I would have with these young girls with their guardian or parent, where I would just explain basic physiology and they would be like, ‘I’ve never heard this’,” Chambers tells SheKnows. “I just felt like there was a gap in education. If I stay here in the four walls of a clinical setting, I will never reach enough people. I will have the same conversation day in and day out and not be able to make a meaningful difference.”
Chambers is meeting teens right where they’re at (on the Internet) to facilitate accurate and inclusive conversations on topics like racism in medicine, how chemical hair straighteners can affect the chances of a woman developing breast cancer and endometriosis in adolescents.
In a field dominated by white physicians, Chambers is focused on creating a space for Black patients to learn about their options and discuss demographic-specific gynecological concerns — going far beyond the constraints of the influencer business model.
“I’m just a physician that’s passionate and trying to get my message out,” Chambers says.
Ecommerce and online payment technologies market trends in 2020
E-commerce has been growing by leaps and bounds in the last several years, and now the overall market is starting to take notice.
E-commerce has been growing by leaps and bounds in the last several years. Business Insider Intelligence
The e-commerce ecosystem is rapidly evolving thanks to advances in online payment processing and electronic payment technology, as well as the willingness of almost all merchants to accept credit cards online.
And while e-commerce's portion of the total share of the U.S. retail market is still relatively slim, nearly all of the growth in the retail sector now occurs in online sales.
Below, we've outline the market outlook for e-commerce, listed some online payment statistics, and examined some online payment trends.
Online Payment Market Share, Size, and Statistics
Business Insider Intelligence predicts that global e-commerce volume will increase from $3.1 trillion in 2018 to an expected $5.8 trillion in 2024.
Digital payments reach far beyond the retail market. Business Insider Intelligence
This is unsurprising considering e-commerce's healthy growth. For example, in the US e-commerce sales totaled $146.2 billion in Q2 2019, making e-commerce nearly 11% of retail overall.
Given the rise in online shopping, Business Insider Intelligence estimates that the revenue for companies processing online payments will increase from $82 billion to $138 billion between 2018 and 2024.
However, the digitization of payments is not solely for retail – peer-to-peer (P2P) payments, digital remittances, and digital business payments are also on the rise.
Online Payment Trends
The shift to digital has begun. And while PCs still hold the lead as the most popular device for e-commerce, smartphones are hot on its tail. Smartphones have revolutionized m-commerce – currently generating $128.4 billion and projected to increase to $418.9 billion by 2024.
With Venmo and Zelle gaining attention from younger users, digital P2P payments are becoming popular. Business Insider Intelligence
As stated above, digital payments reach far beyond the retail market. With Venmo and Zelle gaining attention from younger users, digital P2P payments are becoming more and more popular.
Additionally, the digital remittance space is poised to reach $459 billion by 2024 – largely due to larger geographical reach.
Lastly, the digitization of payments has drastically changed the business-to-business (B2B) payments space. Although many companies are slow to adopt digital payment services, more and more are seeing the benefits of moving toward digitization.
For example, digitization can increase efficiency by 73% and decrease costs by 81%. Because of these benefits, a wider scope of companies are adopting digital technologies.
More to Learn
Trends indicate that e-commerce is the wave of the future for shoppers. But digital shopping is just one piece of the broader payments ecosystem. Business Insider Intelligence's Payments Ecosystem research report examines the payments ecosystem today, its growth drivers, and where the industry is headed.
Interested in getting the full report? Here's how to get access:
Global Online Shopping Market 2020 Industry Key Players, Trends, Sales, Supply, Demand, Analysis & Forecast to 2025
Jan 28, 2020 (The Expresswire) -- Global Online Shopping market is set for another strong year of growth. The report offers insightful and detailed information regarding key players operating in the market & their future strategies.
In 2017, the global Online Shopping market size was million US$ and it is expected to reach million US$ by the end of 2025, with a CAGR of during 2018-2025.
This report focuses on the global Online Shopping status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Online Shopping development in United States, Europe and China.
Access the PDF sample of the report @https://www.orbisresearch.com/contacts/request-sample/2339379
The key players covered in this study
AMAZON
Alibaba
JD
eBay
Walmart
Target Corporation
IKEA
Best Buy
Newegg
Sears
Macy's
Snapdeal
PaytmMall
JABONG
Myntra
Shopclues
Pepperfry
Flipkart
Market segment by Type, the product can be split into
Type I
Type II
Market segment by Application, split into
B2B
B2C
B2B2C
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central and South America
The study objectives of this report are:
To analyze global Online Shopping status, future forecast, growth opportunity, key market and key players.
To present the Online Shopping development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Online Shopping are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Browse the full report @https://www.orbisresearch.com/reports/index/global-online-shopping-market-size-status-and-forecast-2018-2025
Table of Contents
Chapter One: Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Online Shopping Market Size Growth Rate by Type (2013-2025)
1.4.2 Type I
1.4.3 Type II
1.5 Market by Application
1.5.1 Global Online Shopping Market Share by Application (2013-2025)
1.5.2 B2B
1.5.3 B2C
1.5.4 B2B2C
1.5.5 Others
1.6 Study Objectives
1.7 Years Considered
Chapter Two: Global Growth Trends
2.1 Online Shopping Market Size
2.2 Online Shopping Growth Trends by Regions
2.2.1 Online Shopping Market Size by Regions (2013-2025)
2.2.2 Online Shopping Market Share by Regions (2013-2018)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
Chapter Three: Market Share by Key Players
3.1 Online Shopping Market Size by Manufacturers
3.1.1 Global Online Shopping Revenue by Manufacturers (2013-2018)
3.1.2 Global Online Shopping Revenue Market Share by Manufacturers (2013-2018)
3.1.3 Global Online Shopping Market Concentration Ratio (crchapter five:and HHI)
3.2 Online Shopping Key Players Head office and Area Served
3.3 Key Players Online Shopping Product/Solution/Service
3.4 Date of Enter into Online Shopping Market
3.5 Mergers and Acquisitions, Expansion Plans
Chapter Four: Breakdown Data by Type and Application
4.1 Global Online Shopping Market Size by Type (2013-2018)
4.2 Global Online Shopping Market Size by Application (2013-2018)
Chapter Five: United States
5.1 United States Online Shopping Market Size (2013-2018)
5.2 Online Shopping Key Players in United States
5.3 United States Online Shopping Market Size by Type
5.4 United States Online Shopping Market Size by Application
Chapter Six: Europe
6.1 Europe Online Shopping Market Size (2013-2018)
6.2 Online Shopping Key Players in Europe
6.3 Europe Online Shopping Market Size by Type
6.4 Europe Online Shopping Market Size by Application
Chapter Seven: China
7.1 China Online Shopping Market Size (2013-2018)
7.2 Online Shopping Key Players in China
7.3 China Online Shopping Market Size by Type
7.4 China Online Shopping Market Size by Application
Chapter Eight: Japan
8.1 Japan Online Shopping Market Size (2013-2018)
8.2 Online Shopping Key Players in Japan
8.3 Japan Online Shopping Market Size by Type
8.4 Japan Online Shopping Market Size by Application
Chapter Nine: Southeast Asia
9.1 Southeast Asia Online Shopping Market Size (2013-2018)
9.2 Online Shopping Key Players in Southeast Asia
9.3 Southeast Asia Online Shopping Market Size by Type
9.4 Southeast Asia Online Shopping Market Size by Application
Chapter Ten: India
10.1 India Online Shopping Market Size (2013-2018)
10.2 Online Shopping Key Players in India
10.3 India Online Shopping Market Size by Type
10.4 India Online Shopping Market Size by Application
Chapter Eleven: Central and South America
11.1 Central and South America Online Shopping Market Size (2013-2018)
11.2 Online Shopping Key Players in Central and South America
11.3 Central and South America Online Shopping Market Size by Type
11.4 Central and South America Online Shopping Market Size by Application
Chapter Twelve: International Players Profiles
12.1 AMAZON
12.1.1 AMAZON Company Details
12.1.2 Company Description and Business Overview
12.1.3 Online Shopping Introduction
12.1.4 AMAZON Revenue in Online Shopping Business (2013-2018)
12.1.5 AMAZON Recent Development
12.2 Alibaba
12.2.1 Alibaba Company Details
12.2.2 Company Description and Business Overview
12.2.3 Online Shopping Introduction
12.2.4 Alibaba Revenue in Online Shopping Business (2013-2018)
12.2.5 Alibaba Recent Development
12.3 JD
12.3.1 JD Company Details
12.3.2 Company Description and Business Overview
12.3.3 Online Shopping Introduction
12.3.4 JD Revenue in Online Shopping Business (2013-2018)
12.3.5 JD Recent Development
12.4 eBay
12.4.1 eBay Company Details
12.4.2 Company Description and Business Overview
12.4.3 Online Shopping Introduction
12.4.4 eBay Revenue in Online Shopping Business (2013-2018)
12.4.5 eBay Recent Development
12.5 Walmart
12.5.1 Walmart Company Details
12.5.2 Company Description and Business Overview
12.5.3 Online Shopping Introduction
12.5.4 Walmart Revenue in Online Shopping Business (2013-2018)
12.5.5 Walmart Recent Development
12.6 Target Corporation
12.6.1 Target Corporation Company Details
12.6.2 Company Description and Business Overview
12.6.3 Online Shopping Introduction
12.6.4 Target Corporation Revenue in Online Shopping Business (2013-2018)
12.6.5 Target Corporation Recent Development
12.7 IKEA
12.7.1 IKEA Company Details
12.7.2 Company Description and Business Overview
12.7.3 Online Shopping Introduction
12.7.4 IKEA Revenue in Online Shopping Business (2013-2018)
12.7.5 IKEA Recent Development
12.8 Best Buy
12.8.1 Best Buy Company Details
12.8.2 Company Description and Business Overview
12.8.3 Online Shopping Introduction
12.8.4 Best Buy Revenue in Online Shopping Business (2013-2018)
12.8.5 Best Buy Recent Development
12.9 Newegg
12.9.1 Newegg Company Details
12.9.2 Company Description and Business Overview
12.9.3 Online Shopping Introduction
12.9.4 Newegg Revenue in Online Shopping Business (2013-2018)
12.9.5 Newegg Recent Development
12.10 Sears
12.10.1 Sears Company Details
12.10.2 Company Description and Business Overview
12.10.3 Online Shopping Introduction
12.10.4 Sears Revenue in Online Shopping Business (2013-2018)
12.10.5 Sears Recent Development
12.11 Macy's
12.12 Snapdeal
12.13 PaytmMall
12.14 JABONG
12.15 Myntra
12.16 Shopclues
12.17 Pepperfry
12.18 Flipkart
Chapter Thirteen: Market Forecast 2018-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central and South America
13.9 Market Size Forecast by Product (2018-2025)
13.10 Market Size Forecast by Application (2018-2025)
Chapter Fourteen: Analyst's Viewpoints/Conclusions
Chapter Fifteen: Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
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To view the original version on The Express Wire visit Global Online Shopping Market 2020 Industry Key Players, Trends, Sales, Supply, Demand, Analysis & Forecast to 2025
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