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What’s next for the future of work?

What’s next for the future of work?

We are currently experiencing a fundamental transformation in the way we work. The pace of this change is expected to accelerate rapidly, bringing with it momentous challenges and opportunities for both organisations and talent. From AI-powered assistants to automated work management tools, we now have an array of technologies at our fingertips to help us thrive in an increasingly dynamic work environment. In other words, these tech innovations are allowing us to work smarter and not harder. 
With this in mind, these tech execs share their predictions on the technologies set to transform the future of work as we know it over the coming year.
Robbie O'Connor, Head of EMEA, Asana
This year, more and more businesses are embracing new technology and ways to increase productivity. However, according to Asana’s Anatomy of Work Index, workers are spending 60% of their time at work doing avoidable tasks like searching for information or sharing updates on work - something we call ‘work about work’. Next year, businesses need to focus in on the work that is happening in their organisations to ensure that employees are spending time on the work that matters, and that the tools they are using, help them to achieve it. We predict that more companies will move away from outdated systems like email and spreadsheets, to tools that aid teamwork and greater transparency. 
Another challenge that many workplaces are now facing, is the duplication of work, with our study revealing UK workers spend a whole month a year (30 days) doing work that a colleague has already completed. Therefore, in 2020 - at the turn of a new decade - we’ll see more businesses turning their attention to automation and AI in the workplace.  The UK currently falls behind its international competitors when it comes to the adoption of automation in the workplace, but we predict that rather than automation ‘taking our jobs’, it’s going to be the ‘making’ of our jobs. Its adoption is vital for staff retention and engagement, helping to remove invaluable and repetitive tasks from the working day and giving people time back to focus on the work they were hired to do. 
Stuart Templeton, Head of UK, Slack
Next year, we will see an even greater transformation when it comes to work and the workplace. Yet, despite these transformations, the critical discipline of collaboration - the ways in which we work together to get things done - is hampered in many organisations as a result of email being used as the primary source of communication and information. To succeed, enterprises need to take time to reflect and most importantly, need to acknowledge that there's an even better way to work together than email. This "aha" moment will come for even more organisations next year.
Enterprises need to change with the times. With a vast range of business apps and remote working now being available at everyone's fingertips, email will become an even greater obstruction for teams as it creates silos and fragments information. So, moving away from this traditional mode of communication will be crucial for businesses to win.
Enterprises must deviate from the "tradition" of email and look towards the future to a flexible and scalable structure that will allow coordination and alignment. Only then will they gain a competitive edge in this new world of work. Moreover, they need to worry less about the cheapest tool on the market, but more about what provides the best business performance.
Vinay Ramani, Chief Product Officer, Pipedrive
Currently, large software-developers are selling their enterprise software to big companies or corporations, such as FTSE 100 and the Fortune 500. These solutions are usually highly customised to the needs of each customer, making them time-consuming to develop and expensive. In recent years, we’ve seen the emergence of transformation technologies, such as artificial intelligence and machine learning, which have brought on the democratisation of enterprise software. 
Once reserved for large conglomerates and international corporations, enterprise-software has become more accessible to a wide range of customers in 2019 as it has become simpler, more visual, more user-friendly and cheaper to use. In 2020, we expect that enterprise software will soon reach the SMB-level allowing them to enjoy the benefits of highly-personalised software: increased efficiencies, reduced costs and improved workflow. With AI and ML, even smaller companies can use software and personalise it accordingly; the complex, highly individualised and correspondingly expensive solutions of enterprise software developers are no longer necessary.
Peter Arvai, co-founder and CEO, Prezi
The way we communicate at work is changing: recent research found that 71% of UK office workers are either presenting, watching or creating video to help in effective communication at work. In the year ahead, we’re likely to see this prevalence grow;  businesses are continuing to expand globally, and the way in which all businesses communicate and interact will need to modernise as workforces and their culture evolve. 
However, it is important to remember that even though focus moves largely to digital tools in the overarching concept of the ‘future of work’, the need for human connection remains strong. So much so, that two thirds of respondents from the same study called it ‘vital’ to effective communication. 
So, with this in mind, new technology must be adopted so that internal and external business communications can be improved, even when video is already present. Tools that offer engaging visuals, immersive experiences and seamless integrations with other platforms will be key in the next twelve months and thereafter.
Like all years before it, in 2020 businesses will need to keep up with the times when it comes to providing a deeper connection for their workforces through innovative video technology. The benefits of remote workers and cross country teams are easily balanced with the challenges of keeping employees engaged. New technology must be adopted so that internal and external business communications can be evolved by giving impactful visuals. Video communications tools will help businesses keep their most important asset engaged - the talent.”
Liron Smadja, Local Marketing Director, Fiverr
We predict 2020 will be the biggest year yet for UK freelancers. Already 4.4m people consider themselves to be solo self employed - we expect that number to reach five million in the next 12 months. There are a number of factors driving this - but primarily we believe people are starting to realise that freelancing is the fairest way to work. With men and women getting paid the same for similar tasks, the gender pay gap that still exists in so many workplaces is effectively removed. 
In fact, our research suggests that globally, digital freelancer platforms allow women to earn a higher average wage per job than men.
Carl Standertskjold, European Corporate Segment Marketing Manager, Sony Professional Solutions Europe
The future of work will undoubtedly be led by technology. With the focus on enhancing the user experience, smart spaces and connected devices are being developed to support collaboration across internal teams and with external stakeholders. However, the current AV technology landscape has become so vast, that creating a meaningful environment that resonates with a business and its workers is increasingly challenging. 
Alongside meaningful improvements in well-designed workplace environments, we are already starting to see many projects looking for more bespoke solutions; and automation is central to this. Automation and connectivity are at the core of any workplace UX. Through the integration of projectors, meeting rooms, displays and booking systems, a workplace can be transformed into an office that works for the employees rather than against them. The impact over the next 10 years will be driven by increased efficiency and productivity as a result of improved physical and digital UX integration.
Alan Jacobson, Chief Data & Analytic Officer, Alteryx
2020 will be marked as the year that data finally became democratised. The movement of analytics away from a data science team and towards being fully saturated throughout the entire business will finally boil over after simmering for the past few years. This self-service revolution will change how organisations interact with their data, bridging the gap between people with business knowledge and people with data knowledge.
Enabled by easy to use APIs and the union of a large range of data sources, once adopted, self-service analytics will allow for one of the important stages of digital transformation - data integration. The typical data worker is beginning to move away from the IT domain and into the domain of business, resulting in a larger volume of workers conducting data tasks. The result of which will be more data being processed, a higher quantity of analyses, and ultimately a larger positive impact on the business.

Selligent Marketing Cloud Wins 2020 DMN Award for Best Retail Campaign with Vitacost.com

SAN JOSE, Calif. and BRUSSELS, Belgium, Jan. 28, 2020 (GLOBE NEWSWIRE) -- Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, today announced that it is the outright winner for Best Retail Campaign in the 2020 DMN Awards for its work with Vitacost.com (a Kroger company) on a recent personalized kinetic email campaign. Selligent is also named a finalist in the Marketing Cloud Company category. All winners will be announced and honored at the 2020 DMN Awards ceremony in New York City on February 20. DMN is a leading online resource for marketing data, strategy and technology.
The Selligent-powered Vitacost campaign was recognized for its successful approach to content-rich marketing leveraging Selligent’s robust, omnichannel marketing platform. The Vitacost marketing team leveraged Selligent to execute, manage and analyze its “Mystery Sale” kinetic email campaign, which directed customers to special landing pages to claim exclusive coupons for use on Vitacost.com. Vitacost created a new high-impact and interactive email campaign that generated immediate ROI and ensured that customers have a consistent and relevant experience.
The campaign’s four-step approach included a friction reduction strategy, personalized content based on universal customer profile data, smart segmentation based on Selligent’s AI capabilities, and precise real-time and engagement tracking to gauge how well content resonated with Vitacost.com’s target customers. The campaign delivered incredible results:
  • 53 percent increase in click-to-open rates
  • 33 percent lower unsubscribe rates compared to prior Mystery Sale campaigns
  • 31 percent increase in revenue per email
  • “This campaign set a new benchmark of success for our team and proved that our business can thrive on a strategic and intelligent approach to digital marketing,” said Jennifer Palerino, head of marketing, digital at Kroger/Vitacost.com. “Our 2019 mystery sale campaign connected customers with our brand in a unique way and gave us more effective ways to engage and deliver what our customers want most from Vitacost.com. We’re thrilled that DMN has recognized this campaign as an industry stand-out and we’re excited to continue our success with Selligent as our technology partner.”
    Now in its sixth year, the DMN Awards have honored some of the biggest names in the agency and marketing technology worlds. The finalists and winners are determined based on rankings given by a panel of independent judges. Awards are presented to outstanding campaigns of the previous year, cutting edge marketing technology companies, marketing technology executive of the year and marketer of the year.
    “Working closely with Vitacost to understand their priorities and challenges enabled us to help execute on a strategy that brings the most value to their customers, regardless of whether they’re new or a brand loyalist,” said Niki Hall, CMO at Selligent. “The campaign results speak for itself. We’re honored that DMN has acknowledged the powerful capabilities of Selligent’s platform by awarding the campaign’s thoughtful approach to delivering relevant, personalized content to Vitacost.com customers.”  
    This honor marks the latest recognition for Selligent’s powerful marketing technology platform and its leadership, with recent nods from leading market intelligence organizations G2 (“Mid-Market Grid Report for Marketing Automation”), MarTech Breakthrough (“Best Overall Marketing Automation Company”) and the Stevie Awards (Women in Business) for CMO Niki Hall. Selligent was also named a Leader in “The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019”, and was recognized as a “Hot Vendor” in Customer Experience by Aragon Research.
    For information about the 2020 DMN Awards and ceremony at the Dream Midtown Hotel in New York City, visit https://www.dmnawards.com/.
    About Selligent Marketing CloudSelligent Marketing Cloud is an intelligent omnichannel marketing and experience cloud platform that empowers ambitious marketers to maximize every moment they engage with connected consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent Marketing Cloud enables marketers to deliver ultra-personalized and highly relevant customer experiences that speed time to value swiftly and at scale. More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent Marketing Cloud to help deliver their marketing programs. With offices across the United States and Europe and a global network of partners, Selligent serves over 30 countries with local, personalized service. Learn more at www.selligent.com or connect with the team on Twitter, LinkedIn, and our blog.
    About VitacostVitacost.com, Inc. is an online retailer of health and wellness products, providing an award-winning experience to customers through its website, www.vitacost.com. Vitacost.com features affordable pricing and speedy delivery on nearly 40,000 items, including dietary supplements (vitamins, minerals and herbs), hard-to-find specialty foods, organic body and personal care products, pet essentials and sports nutrition products. In addition, Vitacost.com strives to motivate, educate and inspire healthier living for customers by creating and curating thousands of helpful tips, expert articles and recipes woven throughout the shopping experience. Vitacost.com is a subsidiary of The Kroger Co.

    Napco Professional Security Solutions updates its Full Line Catalogue

    Why DIY does not spell doom for professional security installers
    There’s no question that the popularity of Do-It-Yourself (DIY) security and home automation products is on the rise. The reasons for the growth in DIY sales are numerous, including increased awareness of home automation products, fast set-up, limited (if any) installation costs, and interoperability with other smart security products. In fact, with the parallel rise of smart home hubs like Alexa and Google Home, many people are opting to attempt the set-up of smart home devices without any professional assistance. According to a 2018 Residential Security Market Report prepared by Parks Associates and Security Sales & Integration magazine, “More than 60% of installing dealers now report that DIY systems are biting into demand for their services.” But the rise in DIY is not entirely bad news for security and home automation installers and dealers. There are a number of ways to view this glass as half-full. Let’s look at a few of them. Increase in revenue for dealers With their lower cost and perceived ease of installation, DIY products have broken down barriers for additional purchaseThere are reasons for dealers and installers to be cheerful about the rise of DIY. For one thing, according to that same Residential Security Market Report from Parks Associates, residential security dealers are doing quite well. The report states, “In 2017, revenues were up an average 7.72% for security dealers.” What about installations? The report goes on to say, “For 2017, the average number of installs per dealer was 22 per month, compared to 17 per month in 2016.” So, revenues are up for security dealers, and at least part of the reason can be attributed to the fact that DIY products can raise overall awareness of and spur interest in other home automation and security products. With their lower cost and perceived ease of installation, DIY products have actually broken down barriers for the additional purchase, and installation, of complete, professionally installed systems. Wireless, connected smart locks For example, the sale of wireless, connected smart locks (viewed by some consumers as DIY) can lead to opportunities for further home automation product sales and professional installations. Connected smart locks can actually act as an extension of a smart hub or controller. They can be used to wirelessly communicate with and control all the devices that make up a home automation system, including lighting, entertainment, thermostats, air, alarms, shades and more. With their lower cost and perceived ease of installation, DIY products have actually broken down barriers for new security installations And they can do all this from a prime, convenient location – the front door, as well as other points of entry like the side or back doors. Plus, smart lock conversion kits like Kwikset Convert let homeowners easily bring home automation capabilities to their door without altering the aesthetics of the entry. Connected smart locks can allow homeowners to set up their home with custom scenarios, right before they step inside. For example, residents can program their lock so that every time they unlock the door, a foyer light goes on, temperatures begin to rise to a set level – even connected coffee makers can begin to make a cup. Portfolio of home automation products One of the best ways to mitigate the ‘threat’ of DIY sales is for dealers and installers to become more versatileSmart locks are just one example of the potential of DIY products to spark a homeowner’s interest in a wide range of other home automation devices, many of which would benefit from professional installation. One of the best ways to mitigate the ‘threat’ of DIY sales is for dealers and installers to become more versatile and offer a complete portfolio of home automation products. The larger the home automation offering, the more devices there are to sell and install, the larger the installation required, the greater the need for professional installation. Many homeowners who feel like they have a certain level of handiness will start by trying to do it themselves with a DIY product. But things don’t always go as planned, especially if they are attempting to set up a robust home automation system. First off, just because a product is DIY doesn’t mean that the old products that are being replaced are going to easily make way for the new. A DIY thermostat or smart lock might require that the old equipment (and possibly wires) get tugged out of the wall. Messy holes might need to be filled. Advantages of professional installation Even after the old system has been removed, homeowners planning on setting up a connected system may soon realise they don’t have the electrical skills or technological know-how to install and connect all devices, get a system programmed correctly, and get everything up and running smoothly. Professional installers have learned from experience; there’s very little that they haven’t seen before. With their years of experience, installers know the best way to automate a home and how to create a custom smart home experience Do-it-yourselfers might be able to solve problems by searching the internet and finding videos. But, then again, they might not. After going the DIY route once, many full-home automation system enthusiasts are beginning to realise that the best way to get things done right the first time is to leave the installation and set-up to a professional. Professional installers can and should bring an extra level of experience and guidance to the process. Their services should go beyond tech installation and also include interface design. With their years of experience, installers know the best way to automate a home – how to create a custom smart home experience that doesn’t make the user feel less than smart. Selling additional home automation products If a problem arises due to installation error, the DIYer does not have any recourse to correct these mistakesResidential security dealers who offer professional installation should be willing to embrace the DIYer who has attempted to do a self-install but has not been able to complete the process successfully. With an open mind to this scenario, they can save the day for the DIYer, as well as create an opportunity to sell additional home automation equipment that the DIYer may not have known to be available.  The disparity between DIY and professional installation also brings to light the fact that there are no ‘satisfaction guarantees’ and no ‘installation/labour warranty’ available when a home automation system is installed by a DIYer. If a problem arises with either the equipment connectivity due to installation error, or if a piece of equipment is installed incorrectly, the DIYer does not have any recourse to correct these mistakes. This may not be as critical if a DIYer installs a minor piece of equipment, but with something as critical as securing and protecting their home with a home automation and security system, most people want full peace of mind that everything has been installed correctly. Reduces connection instability According to a 2017 study by the analyst firm, IHS Markit, “The quality of the equipment is usually higher in professionally installed systems, and professional configuration and setup greatly reduces the potential for connection instability…” This is an issue that DIYers may come to realise over time. On the other hand, one issue DIYers may recognise right away, especially if they are attempting to connect multiple devices, is that the connectivity may be inconsistent. Professionally installed devices operating on a wireless protocol might deliver better, consistent, longer-range connectivity IHS Markit explains that, “DIY systems rely on open protocols and Wi-Fi connectivity that can sometimes be unreliable, creating connection issues. Some of the sensors can become unrecognisable to the system, requiring intervention from the user. In contrast, professional wireless systems rely on UL- or EN-certified equipment to operate on the basis of proprietary frequency, enabling them to work with the control panel much more seamlessly.” In other words, professionally installed devices operating on a wireless protocol, even an open-source protocol like Z-Wave, might deliver better, consistent, longer-range connectivity, and fewer headaches. Not everyone is a DIY customer There are customers who want someone to install the devices correctly and help them learn how to use and maintain themThere’s no doubt that there’s a segment of the security and home automation market that loves to spend their free time doing their own home improvement. They are watching videos, reading how-to books and manuals, and enjoying every minute. There’s also a segment of the market whose top goal is to save money up front. For these customers, there’s no getting around the joy of saving money with the lower cost of many DIY products. But there are also a great number of prospective customers out there for whom DIY is of absolutely no interest. These consumers do not want to be their own IT department. They want expert help: they want someone to install the devices correctly and help them learn how to use and maintain them. The IHS Markit study points out what many home automation dealers already know: that the elder and aging-in-place markets are an ideal destination for the security and convenience of home automation products. The study says, “Many senior citizens are not tech savvy enough to install a DIY system by themselves, so they tend to rely on professionally installed systems that are usually maintained by a family member.” Along with the senior citizens market, there are many other market segments out there that still desire worry-free professional installation. Installers should offer a range of products that includes some DIY products, and some leave-it-to-a-pro products Producing complete and custom solutions Perhaps the best way for dealers and installers to stave off that feeling of doom that they might have about DIY is to tackle the problem head on and be creative. Offer a range of products that includes some DIY products, and some leave-it-to-a-pro products – consider the DIY product a great entry point for a more comprehensive system. Play up the peace of mind that comes with professional installations and support that pitch with flexible monitoring contracts and service plans. Share what you do and why; relay your passion for producing complete and custom solutions and communicate how you add value to any and every sale. No one, not even the most tech-savvy consumer, wants to install their own products if the end result is that the product doesn’t work the way it should. That’s where the pros can, should and will always come into play.

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