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GRAPEVINE MARKETING

01Golf Concept Capitalizes on Eatertainment Craze

Daylight GolfDaylight Golf recently inked a 14,713-square-foot lease at 2505 E. Grapevine Mills Circle.
GRAPEVINE, TX—The original operator of the building at 2505 E. Grapevine Mills Circle was the Trail Dust followed by Love & War in Texas of Grapevine. The space sits on more than 2 acres on the ring road of Grapevine Mills Mall that attracts more than 10 million visitors a year.
Daylight Golf recently inked a 14,713-square-foot lease in the space. The new tenant will have a unique entertainment offering of virtual golf simulators in a high-end sports bar setting with a full restaurant menu. The venue will cater to golfers, sports fans and families, and attract corporate events and private parties.
“Daylight Golf has been searching for the right location to launch this new concept for over a year and we feel this is the ideal property in a great location for our premiere,” says Jeff Dill, owner of Daylight Golf.
Daylight Golf plans to open in mid-2020. Along with the virtual golf simulators, there will be more than 40 video displays for sports viewing and a large patio for outside dining.
“It’s a perfect fit that is unique, but broad enough for mass appeal,” says landlord Cary Kopczynski.
The lease agreement is between CJK Grapevine Properties and Daylight Golf LLC. Derek Anthony, the transaction’s lead broker with The Woodmont Company, along with Woodmont brokers Grant Gary and David Adams represented the landlord, and Andy Anderson with Restaurant Property Group at Henry S. Miller represented Daylight Golf LLC.
“The city of Grapevine has been very supportive of this new concept along with Simon, the owner of Grapevine Mills Mall,” said Anthony. “Given the newfound energy in one of the most successful Mills properties, we feel this usage and concept will do well with traffic counts, new multifamily moving in, and a unique experience for mall shoppers and surrounding communities to enjoy. With PayCom, Kubota, Great Wolf Lodge, Gaylord by Marriott and many other companies based in Grapevine, the private party and corporate bookings will be a targeted client base as well.”
The spread of small-format “eatertainment” concepts were recently featured in CBRE’s report highlighting eight retail trends. Restaurants now account for 17% of US retail sales, more than any other retail sector, and restaurant sales growth has outpaced overall US retail sales gains in recent years, says the report. Anthony points to that eatertainment component as a significant factor in the Daylight Golf concept.
“Entertainment eateries are the newest craze in big-box operators. What better place than outside the most successful Mills product in the country than Grapevine?” Anthony tells GlobeSt.com. “With over 10 million visitors at Grapevine Mills Mall, we feel this usage and concept will be very strong for years to come. In addition to the local community and residents, this area bodes well for out of town guests, corporate travelers and private events. With over 5,000 hotel rooms within 5 square miles, there are plenty of cross-marketing opportunities throughout the area.”
02

Boys basketball player of the week (1/26): Grapevine Faith Christian’s Tyler Lundblade

Grapevine Faith Christian’s Tyler LundbladeGrapevine Faith Christian’s Tyler Lundblade.Grapevine Faith Christian’s Tyler Lundblade.(Courtesy: Grapevine Faith Christian)
What he did: Lundblade averaged 36.0 points and 12.0 rebounds as Faith Christian went 2-0 this week. He scored 39 points in Faith Christian’s 70-67 win over Frisco Legacy Christian - then-ranked No. 1 in the Texas Association of Basketball Coaches’ TAPPS 5A state poll - on Tuesday. He scored 33 points in a 55-42 win over Fort Worth Christian on Friday.
Who is he? A 6-foot-5 junior point guard. He plans to visit Virginia and Purdue. He has also received interest from Utah, Colorado State, UT-San Antonio, Davidson and Princeton.
The stats: Lundblade is averaging 28.3 points, 8.2 rebounds and 3.2 assists per game. He scored 45 points in an 80-77 loss to Fort Worth Trinity Valley on Dec. 7. He has helped No. 5-ranked Faith Christian compile a 20-8 record.
He said it: “When we scored on our first two possessions against Legacy I knew we would find a way to pick up the win. Everything was working on offense whether it was in half-court or in transition. I think my height gives me an advantage in shooting over defenders if they slack off. I’ve always had the skill set of a guard. That came from when I was shorter. ”
Coach said it: “His scoring goes back to his ability to shoot, especially from three-point range, but since he was a freshman he has added a great mid-range jumper and his ability to post up. He works on his game harder than anyone I know. He’s a gifted passer too.” - Faith Christian head coach Matt Sayman.
Did you know? Lundblade plans on majoring in business marketing with a minor in exercise science or kinesiology. He said his favorite hobby outside of basketball is weightlifting … Lundblade’s favorite meal is a Mexican food bowl that includes chicken, rice, pinto beans, corn salsa and cheese … Lundblade’s favorite player was former Los Angeles Laker and five-time NBA champion Kobe Bryant, who died Sunday in a helicopter crash. Lundblade said he liked Bryant’s competitiveness and his drive to dominate his opposition. “His death is heart-wrenching. To see him go so early is terrible,” Lundblade said.
Honorable mentionsNameSchoolClassPositionNotableJaKobe Cole Denton GuyerSr.FAveraged 20.0 points as Guyer went 2-0. Imo Essien Bishop LynchJr.GAveraged 22.0 in two games, scored 33 points with six three-pointers in Tuesday’s win over Plano Prestonwood. Baylor Hebb Colleyville HeritageSr.GAveraged 35.0 points, 4.0 assists as Colleyville Heritage went 2-0, scored 38 points shooting 61 percent from the field in Friday’s 77-64 win over Saginaw Boswell. C.J. NolandWaxahachieJr.GAveraged 32.0 in two games, scored 41 points in Friday’s four-overtime, 101-97 loss to South Grand Prairie. Karson StastnyCelinaSr.G/CAveraged 26.0 points as Celina went 2-0, scored 31 points in Friday’s win over Anna. Skyler Stutts Rockwall-HeathSr.G/FAveraged 23.0 points as Rockwall-Heath went 2-0. Thibaut Tagnon Carrollton Newman Smith So.GAveraged 20.0 points as Newman Smith went 2-0, scored 28 points in Friday’s win over Woodrow Wilson. Noah Taylor Flower Mound Coram DeoSr.GAveraged 25.0 points, 7.5 assists, 4.0 rebounds and 4.5 steals as Coram Deo went 2-0, scored 37 points in Friday’s 85-65 win over Willow Park Trinity Christian. Kobe Wiggins WylieJr.GAveraged 21.0 points as Wylie went 2-0. Jalen Williams CarterSr.GAveraged 25.0 points as Carter went 2-0.
03

Zilliant CMO Slated to Speak at Heavy Duty Aftermarket Week

AUSTIN, Texas, Jan. 16, 2020 /PRNewswire/ -- Zilliant, the industry leader in intelligent B2B price optimization and management and sales guidance software, today announced that Chief Marketing Officer Lindsay Duran will present an educational workshop at Heavy Duty Aftermarket Week, the biggest annual event for professionals in the heavy-duty aftermarket.
Zilliant helps B2B enterprises turn data into actionable intelligence. (PRNewsFoto/Zilliant)
Heavy Duty Aftermarket Week (HDAW) 2020 will be held from January 27-30, 2020 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas. The session will discuss how heavy duty aftermarket companies – at all stages of data maturity – can put insights from their data to work to improve pricing decisions, increase margins, and grow and retain wallet-share with customers.
"I was honored when the HDAW group asked that I present this workshop to attendees," said Zilliant Chief Marketing Officer Lindsy Duran. "Based on my previous experience partnering with companies in this industry, there is a tremendous opportunity to use the data they collect in the course of doing business to positively impact revenue and profitability. I look forward to sharing those insights and tactics at HDAW 2020."
Heavy duty aftermarket parts distributors and dealers are facing an uphill battle in 2020 with economic volatility, the emergence of online competitors, changing workforce demographics and continued margin pressure. The good news is that data holds the key to combatting these market pressures.  
The educational workshops will be held on Tuesday, January 28, 2020 from 10:15 a.m. – 11:00 a.m. and repeated from 11:15 a.m. – 12:00 p.m. Key takeaways will include:
  • Common misconceptions about the value and usability of your data
  • How to begin mining your existing data for actionable sales opportunities
  • Tactics and data-driven approaches to address the most common sources of margin leakage
  • How to engage your sales team to drive sustained behavior change
    • For more information, visit https://www.hdaw.org/2020/Public/Enter.aspx.
    About ZilliantZilliant's solutions help B2B companies solve a wide range of pricing and sales challenges, allowing them to gain more strategic control of their business performance using an innovative blend of data science and software solutions. Our innovative cloud-native platform and applications, paired with an outcome-focused dedication to customer success, gives company leaders the confidence and know-how to remain competitive now and in the future. Learn more about how Zilliant helps companies reimagine pricing and sales at www.zilliant.com.
    CisionView original content to download multimedia:http://www.prnewswire.com/news-releases/zilliant-cmo-slated-to-speak-at-heavy-duty-aftermarket-week-300987819.html
    SOURCE Zilliant

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