FACE BOOK MARKETING-1

01Home ASAP Projects Facebook Dynamic Ads for Real Estate Will Dominate the Marketing Landscape in 2020, Lowering Lead Costs by Up to 54%

JACKSONVILLE, Fla., Jan. 28, 2020 /PRNewswire/ -- Home ASAP LLC, a company known for providing cost-effective, Facebook-centric marketing services to agents, projects that Dynamic Ads for Real Estate will dominate the real estate marketing landscape in 2020, citing the ad type's success versus its predecessors and increased adoption by agents and brokers.

Facebook Dynamic Ads for Real Estate

Home ASAP's premier agent marketing solution, TurnKey Suite, has launched over 100,000 agent ad campaigns since 2016 and saw Dynamic Ads outperforming single Listing Lead Ads by up to 54% in the second half of 2019. According to the company, ad costs have dropped from $3.54 per lead to $1.60 per lead utilizing the Dynamic Ad format.  In some instances, ad costs were 75% lower than comparable single Listing Lead campaigns.

Facebook released Dynamic Ads for Real Estate in 2017, after successful deployment for retailers. Whereas Retail Dynamic Ads are used for clothing, jewelry, and other merchandise, home listings take center stage in Real Estate Dynamic Ads. Up to 20 listings from an agent or broker's inventory are displayed in a carousel ad format that consumers can browse, inviting a more engaging user experience than single listing ads. Properties most relevant to the user are automatically shown first, lending to dramatically improved performance. When a property is clicked, users submit their contact information to learn more, and the lead is sent instantly to the agent.

A listing "catalog" is populated in Facebook's Ads Manager platform through manual uploading or connecting via Facebook's marketing API to a broker's listing database. Using the API allows new and sold listings to be added or removed from the catalog automatically. Home ASAP leverages its Facebook marketing integration to deliver accurate data for these ads.

Allysa Warren, Director of TurnKey Suite Marketing Services, recommends that agents interested in running Dynamic Real Estate Ads hire a company with deep advertising expertise and listing data integration with Facebook. She cautions that mastering Facebook's Ads Manager can take extensive time, and manually entering the listing data is highly prone to human error. "Few agents have the necessary experience or access to this technology," Warren recommends. "They should team up with experts in the field to get fast, optimal results."

Warren also believes agents should choose a company that has long focused on Facebook marketing for agents. "Home ASAP is among the very first to adopt this new ad format when launched by Facebook. We've continually tested and fined-tuned these ads over the years to yield the best possible performance at an affordable cost, while maintaining lead quality."

"We believe in the incredible power of these ads to transform the ever-more expensive real estate marketing landscape into one where agents can compete effectively to win clients and deals," Warren affirms. "Dynamic ads level the playing field and allow agents to leverage their listings and generate buyer leads."

Originally only suitable for websites generating a high volume of consumer traffic, the solution now works just as effectively for lower traffic sites. Warren states Dynamic Ads are therefore perfect for both individual agents with a few listings, as well as large brokerages. "You've got an ad type that increases engagement 20-fold and keeps bringing leads into your funnel. It's the most affordable advertising solution we've seen yet, on- or off-Facebook. We believe it will become the favorite of agents and brokers in 2020." 

About Home ASAP

Home ASAP has been transforming real estate digital marketing since 2011. Over 600,000 agents have created profiles on Real Estate Agent Directory™, #1 on Facebook.  IDX Home Search™ allows agents to generate buyer leads from over 93% of active listings in the U.S., updated every 5 minutes.

HomeASAP also provides real estate professionals with social media services for networking, advertising, marketing, content management, referrals, and lead generation under the brand names Page Engage™, Home Value Leads Tool™, Property Poster™, Dream Sweeps™, Listing Lead Ads™, and TurnKey Suite™. Home ASAP is an official Facebook Preferred Marketing Partner.  For more information, visit HomeASAP.com.

Media Contact:James SparkmanDirector of Sales and MarketingPhone: (904) 549-7616Email: 233174@email4pr.com 

SOURCE Home ASAP

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http://HomeASAP.com

02

Facebook India sparks consumer marketing drive via new marketing director role

Facebook has appointed Avinash Pant to lead its marketing activities in India in the newly created role of marketing director.

Pant has been tasked to drive the social media giant’s consumer marketing efforts across the Facebook family of apps like Instagram and WhatsApp.

According to Statista, in 2023, it is expected that 31% of the population in India will access Facebook, up from 21% in 2018.

He joins Facebook from Red Bull, where he was the brand’s India marketing director and responsible for building the brand in India through partnerships and content related to sports, music, and dance.

Overall, Pant has twenty-two years of experience working with brands such as Nike, Coca-Cola, The Walt Disney Company. He will report to Ajit Mohan, vice president and managing director for Facebook in India.

“We’ve been working towards deepening our mission to build empowered communities, form stronger local partnerships, create economic opportunities for SMBs and entrepreneurs to grow in India, and, to do our part to break the gender imbalance on the Internet,” said Mohan.

“Consumer marketing is a new strategic area of focus for Facebook and one where we will dramatically increase our investment in communicating directly to consumers. Avinash is one of the best marketers in the country, and I am delighted that he is joining us on this exciting charter to shape the voice of Facebook’s family of apps in India.”

India has become Facebook's largest market in Asia Pacific by share (32.6%) of users, according to an eMarketer report.

Around 182.9 million people in India log on to Facebook regularly in 2017, equating to 69.9% of social network users and 42.6% of internet users in India,

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03

Brand Awareness with Facebook Marketing – How to Unlock the Power

The goal of Facebook Brand Awareness is to receive Facebook Page likes and accumulate a base of fans. A Facebook Fan is defined as a user who liked your Facebook Page. Once a user becomes a fan, Facebook will display your other content, which may include content designed to go viral, as well as future offers and promotions in your fan’s Facebook news feed. You need to accumulate fans so that your organic content (Content that you post on your Facebook page timeline) will stand a better chance of reaching your target audience’s news feed. When you think about it, getting fans is the goal of brand awareness with Facebook marketing.

Free Brand Awareness with Facebook Marketing

One free way to get fans with likes, comments/replies, and shares is to find Facebook groups related to your niche. Some groups are restricted to only accepting Facebook Profiles (Individual users), but many also allow Facebook Pages (Businesses) to join the group.

When you enter a keyword to search for groups, you will be presented with a list of groups indicated by a “+ Join” button. To discover if they allow Pages (Businesses) to join hover your mouse over the “+ Join” button. If the Facebook Group allows pages to join, there will be a popup message indicating that Facebook pages can join the group. Some groups are closed, and it may take a day or two for the group’s admin to approve your request to join.

Once you are accepted into the group, the next step is to post some content on the group’s timeline. You can simply share content from your Facebook Page to the group, or post interesting but relevant content you discovered on the Internet. Just be sure not to flood the group with tons of content all at once- doing so can come across as spammy. Spread your posts across a few groups to build up brand awareness. While some people may follow the link to your Facebook page included at the bottom of each post, the real magic happens after a few days.

After a few days, you can hover your mouse over the Facebook posts that you created to see everyone that liked your post. The magic is that when you click on the engagements you can then invite each of them to like your page. By selecting Invite, Facebook will send them a notification to like your page.

Paid Brand Awareness with Facebook Marketing

Organic reach these days is throttled down on Facebook, which encourages ad spending to reach your audience. To really grow your fan base, you need to purchase some Facebook ads.

When you create a Facebook ad to get fans, a popular way is to select the Engagement option under the Considerations column and select Post Like as the engagement type in the ad manager. As you complete the campaign, you will select your audience and budget. However, there are several other steps you can take to get the most from your ad dollars.

At the bottom of the Ad form, you have the ability to “Exclude some connections”. You will want to make sure that you exclude people that have already liked your page so that you do not waste ad dollars trying to target a person who has already liked your page.

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Another area to save a bit of money is when it comes to “Placements”. Statistics have shown that people are more apt to Like a particular post on mobile devices than when they’re viewing the post on a desktop computer.

The default Placements is Automatic Placements, however by selecting “Edit Placements” and only choosing “Mobile device”, you can avoid having your ads appear on desktops where the user is less likely to Like a particular post. Moreover, ads in Mobile are often cheaper than desktop ads.

Note: While users tend to like posts on mobile devices over desktops, users prefer to buy using their desktop over their mobile device when it comes to making a purchase. Also if your ad will take the mobile user off the Facebook platform Facebook values page loading times. If your landing page is not optimized for mobile devices or is slow to load Facebook with penalize your reach.

When it comes to your daily budget, it is fine to keep it to a few dollars. Facebook provides an “Estimated daily reach” and “Estimated likes” calculator on the right side of the page that will give you a rough idea of the estimated results of your daily spend rate will produce.

When it comes to brand awareness with Facebook marketing, be sure to include a high-quality eye-catching post image and a call to action to drive engagement. You might say “Reply if you ever had dreams of becoming your own boss”

After you run your ad for a few days, you should begin to see the Likes on your post coming in. To get most from your ad dollars, you can select “edit” in the ad form on the ads manager page to view the ad. Now you can select to “See Facebook Post with Comments”. You will see all the people that clicked the Like button on your ad. To make the most of your ad dollars, invite each of them to Like your Facebook Page. This is an extremely effective way to make the most of your ad dollars since this step costs you nothing.

Leveraging Brand Awareness

As you begin to accumulate Page Likes, it is time to begin to leverage your network of growing fans that you have accumulated with your paid ads. You can do this by posting some niche-related content on your Facebook Page that is sure to get more likes, comments/replies, and shares from your fans.

Memes have proven to drive engagement because they are simple and relatable, and can become quite viral as your fans share them with their network. Memes are those catchy photographs that are embellished with text. You can do a Google search and find niche-related memes or create your own. Creating your own memes allows you to add your website and hashtags in the actual meme, which may lead some users to look up the link or hashtag.

Niche-related infographics, quotes, and videos have also proven to drive engagement from your fans. After a while, you will build content that you can then begin to recycle, along with a few new pieces, as new fans may not have seen your older content. Free tools such as Hootsuite and Buffer allow you to schedule your content well into the future. WordPress Plugins like Revive Old Post can also automate the scheduling of this content. Reposting content keeps your engagement up; the more engagement you get, the more Facebook will reward you with greater exposure for future posts. Reposting will also help with organic growth as more fans will share or comment on your content, so your content expands to their followers.

How is your business creating brand awareness with Facebook marketing?

I would like to acknowledge Andrea Palten for her gracious assistance as a reviewer to make sure that all of the content in the post was accurate.

Author: Steven Imke

Steve has built and sold several successful multi-million dollar business.  Since 2002 he has mentored and counseled thousands of clients on their entrepreneurial journey.  Steve has authored 10 books related to entrepreneurship and is the content creator for his blog site. … View full profile ›